Blog Post

Seasonal Economic Cycle in Business

Peter de Lange • June 24, 2019

Are Winter Blues Affecting Your Business?





We are all familiar with the seasons. If you think about it, the idea of applying it to economic cycles makes a lot of sense. Each season and how it corresponds to the same cycle in nature: growth or recovery (spring), wealth (summer), dying off (Autumn) and scarcity (winter). If you want to survive in business, you need to learn to anticipate and adapt to these “seasonal” changes in the economy.




Business During Autumn and Winter

Autumn is the move into recession. Money gets tighter and customers stop spending as much. People are starting to change their priorities from want it, to need it. Autumn is the time that you should be cutting out the dead wood and make your business run leaner and smarter.

By winter, the recession has us in its cold grip. You’ll see that cash flow is tight, and profits are down, Winter is a time where you can really prepare for the coming spring, if you change and adapt now, you’ll be in a good position. It’s a good time to take action and realign your dreams and goals

Business During Spring

In spring, the economy is growing and expanding. You probably see more business and new customers. It is a good time to market and attract customers. It is one of the seasonal economic cycles that should be easiest to grow your business. Spring is a time to make yourself stand out from the crowd

Business During Summer

Summer as a seasonal economic cycle is a time of economic flush. Business is booming and you are making a lot of money. This is a good thing, but you need to keep one thing in mind. The season WILL change and you need to plan for when that time comes.

ActionCOACH X treme Business Coaching Services

A little planning for the seasonal economic cycles will help you stay a viable business throughout the cycles. At ActionCOACH Xtreme, we are dedicated to helping passionate entrepreneurs achieve their dreams of owning a successful business. Regardless of your challenges, our skilled business coach Peter De Lange has both the tools and proven systems to help you and your business achieve its goals.

How resilient is your business? Take the Business Health Check and find out! Take the Test!



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