Blog Post
WHAT IS A BUSINESS COACH
Peter de Lange • December 1, 2020
WHAT IS A BUSINESS COACH AND ARE THEY VIABLE IN 2020 AND BEYOND?
Hiring a business coach is not hiring a low-touch advisor to come in and fix your business.
A business coach is to help you build a better business and business life with clarity, a firm vision and strong long term and short term goals.
As a business owner you need to know why you want to grow your business. It is easy to say that you want to increase your turnover by 20%, but without knowing why you would like to do this, you will create a business that controls you and your life, leaving you disillusioned and burnt out.
A business coach will align your goals with your values and help you achieve what you want, not only in business, but in life. He will ensure that you set the right goals. He will identify your strengths and help you build your self-confidence and help you too see what it is you need to do to achieve that.
However a business coach will not do the work for you, rather teach you the skills and give you the knowledge to grow your business with the new knowledge he brings. Accountability is the business coach’s most important skill, so that you don’t slip into bad habits and stay motivated.
He will celebrate your successes and help you bounce back when you experience a set- back. He cares about the success of your business as if it where his own and it is a win- win situation.
So is a business coach viable in 2020 and beyond? Now, more than ever, a business coach is needed in the changing environment. It is an investment that is guaranteed to ensure not only your businesses survival but it growth.
If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”
Antoine de Saint-Exupéry
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